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Different is good. Why, because in a crowded market place you need to stand out from your competition if you are to succeed. If our banana was yellow, we couldn't take advantage of the 'Von Restorf Effect' - A phenomenon of memory on which noticeably different things are more likely to be recalled than common things. Does it work? Well the next time you see a banana, bet you'll think of us! Typonic - ideas that stand out.

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